AYUMI HIGUCHI
GRAPHIC DESIGN

Ayumi Higuchi (JP/NL) is a graphic designer based in Amsterdam. After completing her studies at Gerrit Rietveld Academie in 2009, she has been working on editorial/book design for artbook publishers, art magazines, and independent artists, as well as visual identity for cultural institutions.

She has designed numerous publications among others: I'm So Happy You Are Here: Japanese Women Photographers from the 1950s to Now (Aperture), What They Saw: Historical Photobooks by Women, 1843–1999 (10x10 Photobooks), Foam Magazine (Art Direction: Hamid Sallali, 2017–ongoing), etc.

Since 2013, Ayumi has shared a studio with Roger Willems (Roma Publications) and Hans Gremmen (Fw:Books). In 2019, they launched Enter Enter, a project space where they organise exhibitions and events on books. She also has been a board member of Graphic Design Review since 2020 and periodically writes about graphic design in Japanese.

You can find my PDF portfolio with selected works here.

Feel free to drop me an email if you'd like to discuss a project or collaboration.